How Employers Can Provide New Growth Opportunities for Employees: A Guest Post

Today’s post was written by Keith Coppersmith. This post was written by Keith Coppersmith. Keith is a business and marketing expert who has experienced both the rise and fall of many businesses. He enjoys writing and providing insight into the marketing industry based on both practice and theory.

Employees are the greatest asset any company can have. Unfortunately, a lot of employers only see their employees as a means to an end. However, without employees, there’s no work and without work, a company cannot make any profits. 

Therefore, good employers know the value of their employees and they’ll do whatever is necessary to motivate their workers further, as well as invest in their development. Unlocking an employee’s true potential always begins with a bit of kindness. 

Still, determining how to motivate employees and make them more productive, as well as efficient, can be a challenging task. Although the salary increase is a good motivator, money isn’t the first priority from an employee’s point of view. 

Therefore, consider creating a growth strategy that will create new opportunities for your employees. With that in mind, here are a few ways employers can create such growth opportunities for their employees. 

Personal growth

A lot of employees aren’t as focused on career growth as they are focused on personal growth. Nowadays, private and personal lives intertwine in many ways that employees oftentimes lose motivation due to external factors. 

In such cases, providing opportunities for personal growth is something every employer should strongly consider. For example, allow some flexibility in the workplace, such as flexible work hours. Let employees leave sooner or arrive late if they have personal matters to attend to. 

Moreover, allow more days off or even the possibility of remote work as well. That way, employees can work from home and take care of their private problems, if any. Allowing employees to focus on the work-life balance and helping them along can do wonders for their motivation, productivity, efficiency, and engagement. 

Provide additional training

The majority of employees want to grow within a company and eventually advance in ranks. Better job positions oftentimes include more benefits, such as higher salaries, more days off, pension plans, etc. You can always provide such growth opportunities to your employees and allow them to decide whether or not they want to partake in your strategies. Here are a few examples of how you can help employees grow in your company.

  • Provide additional training for learning new skills or honing existing ones.
  • Organize seminars and lectures.
  • Send employees to other seminars, lectures, and training programs (Company’s treat, of course)
  • Develop a mentoring program.
  • Create cross-functional teams.
  • Provide additional education if employees lack the necessary requirements. 

Any opportunity you present to employees that will help them advance in their career will be well-received by your employees and they’ll appreciate you for it.

Help them manage their time more efficiently

A lot of employees struggle with everyday tasks. In most cases, a lot of employees’ time is wasted on unnecessary meetings, reading through emails, monitoring various metrics and so on. 

To help your employees grow and become more efficient, you must implement some time-management practices and help your employees focus on what’s really important. 

For instance, automation works well in such scenarios. You can automate almost any process within a company and save employees the time required to the same thing manually. 

A good example is the implementation of manufacturing software within manufacturing companies. Instead of making employees track various factors throughout the manufacturing process a simple software solution can do it in their stead while employees focus on other important tasks. 

Unlock their potential

Many companies are fortunate to have talented employees. However, if this talent is left untapped, it will wither away and such employees will soon leave the company in search of better opportunities. 

Moreover, you may not even realize that you have talented employees, to begin with. The best way to find out is to create a growth opportunity that will allow employees to truly shine. Unlocking employee potential is best achieved by motivating and involving them in the decision-making process. 

Creativity, innovation, and talent will skyrocket to the surface when employees have the opportunity to show off their true worth. 

Furthermore, their unique ideas and perspectives may create an opportunity for an entire company that you wouldn’t normally consider because of the ever-present corporate mindset. Employees may think differently but that doesn’t mean their ideas hold no value for both themselves and the organization they work for. 

Financial growth

As mentioned before, money may not be the top priority for many employees but it’s certainly a good motivator nonetheless. However, the salary increase isn’t always the right approach. We live in uncertain times and many people are worried about what the future has in store for them. 

As a financial growth opportunity, try to ease their minds with the right practices. Here are a few things you can do to provide financial growth opportunities. 

  • Provide the necessary benefits, such as paid leave, vacation time, extra days off, etc.
  • Provide employees with proper insurances.
  • Contribute to their pension plans with a 401(k) contribution.
  • Educate employees on other IRAs (Individual Retirement Accounts).
  • Salary increases and bonuses. 


Helping your employees grow is both a benefit and an advantage for your company. As soon as employers start realizing that their employees are an asset worth investing in and not mere tools, their companies will experience significant growth as well. 

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