The Importance of Brand in Attracting Talent

  I don’t think anyone will argue that the “brand” your company projects is important in attracting customers. It is also important in attracting “talent” to your organization.   However, equally as important is the fact that your brand also acts as a natural screening tool to applicants. If you project a strong brand you …

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Three Tips for Retaining Your Top Employees

I had the good fortune to hear a luncheon talk by an HR pro by the name of Jack Smalley. Jack, who is with Express Employment Professionals, was the guest speaker at the SHRM- Atlanta year end luncheon. The basic theme of his talk was organizational change, but wrapped up in that presentation were three …

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