Lessons in Marketing for HR: From the Archive

As I sit here planning my fall schedule I have put on my calendar that I will be attending #DreamForce16 in October in San Francisco. I get a lot out of attending and I am looking forward to it again. I was reminded of this post from last year where I attended some off-campus sessions …

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Could You Run a Company without Paying People?

Let me ask you the question; could you run a company without being able to pay people? Some of you may answer “No”. Some of you may answer “Maybe, with volunteers.” My guess is few of you would say “Yes.” Everyone has to make a living. Unfortunately we are making it difficult for one segment …

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Three reasons supervisory training is so important

  My consulting practice is geared toward small and midsize businesses. One issue I find that is common to many of those companies is a lack of supervisory training. Of course that is unfortunately all too common with larger companies as well. We promote people to those positions often without any preparation. It is as …

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Tell Them the Truth: How to get your new hire to stay.

  One of the most frequently quoted reasons for a new hire leaving after being with the organization for a short period of time is “The job was not what I expected.” One sure fire way to avoid this problem is to tell a prospective new hire the truth about the job, the company and …

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How to Play the Good Guy While Being the Bad Guy

  Businesses are often accused of being the bad guy. Pay attention to cartoons (e.g., Dilbert), movies and television and you will often see business portrayed in a negative light. My experience has generally been that most businesses are not intentionally mean or evil. Many things we consider “bad” are not really intended that way. …

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Respect is Key to Retention

How many times have you puzzled over what are the key things you need to do to insure that you keep your employees as the economy improves? Article after article has told us that up to 75% of our employees are poised to leave as more jobs become available. We have wondered what we need …

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Good Retention Takes More Than Money

In a post at Compensation Cafe writer and strategist, Derek Irvine, talked about the importance of money in retaining good employees. He pointed out that while money is important to retention it is not the only thing that is important. In discussing a Wall Street Journal article Derek points out that recognition is also a …

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Storytelling: A Key HR Competency?

No this is not a post on ethics, I don’t mean the “lie” kind of storytelling. I mean the kind of storytelling that inspires, moves and connects with us. We all like a good story. Human history is replete with good stories and good story tellers. As children we could not wait for mom or …

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