Lessons HR could learn from Marketing: A Report from #DreamForce15

Last week I attended the #DreamForce15 conference in San Francisco. For those of you that are not aware of Dreamforce, it is the largest software conference, with 170,000 registered attendees. Yes, it does get hard to move around, especially early in the week. It however is a pretty amazing event. Off the campus however, a …

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Four Ways to Disconnect with your Employees

  Human Resources should take lessons from Marketing, a lot of lessons. You should read Seth Godin, INC Magazine, and Entrepreneur magazine and try to glean some lessons that apply to HR. I came across such an article in Entrepreneur entitled 4 Marketing Hazards to Avoid, written by Dan S. Kennedy & Chip Kessler. I …

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Learn to Use the tools you have: Some advice for LinkedIn

  I think it is important to read outside of the field of HR. I make that statement for those of you that have not read me before, the rest of you are saying to yourself “So what else is new?” One of my favorite people to read is Todd Schnick. Todd is a marketing …

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Marketing Tips for the HR Department

As an HR consultant I am always working on bringing in new clients. There are many traditional methods of marketing and selling, which unfortunately are not working as well in today’s economy as they have in the past. So it is time to look at new methods and since I am a blogger, and on …

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