The Importance of Brand in Attracting Talent

  I don’t think anyone will argue that the “brand” your company projects is important in attracting customers. It is also important in attracting “talent” to your organization.   However, equally as important is the fact that your brand also acts as a natural screening tool to applicants. If you project a strong brand you …

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Reputation Capital: Key to Hiring in the Future

The other day I bought a book on impulse (yes, an actual book … I am still “old school” in that regard.” The book is The 2020 Workplace by Jeanne C. Meister and Karie Willyerd and I am very happy I picked it up. It is very interesting so far and I predict it will …

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