Trend Watch: Fairness and Performance Appraisal

There has been a lot of discussion in the HR blog world of late regarding the subject of performance appraisal. More and more people are dismissing the importance of the performance appraisal process. There are a number of arguments that have been used, most of which I have always said have more to do with …

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Trust: Keystone of Relationships

I am reading up on the use of social media in marketing and PR. One of the books I am reading is Social Media Marketing: An Hour a Day by Dave Evans. In the book Evans starts the entire discussion on the topic of TRUST. He is talking about whether consumers will trust your message. …

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