The Importance of Brand in Attracting Talent

  I don’t think anyone will argue that the “brand” your company projects is important in attracting customers. It is also important in attracting “talent” to your organization.   However, equally as important is the fact that your brand also acts as a natural screening tool to applicants. If you project a strong brand you …

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Attracting Employees: Great Job and Cool Red Shorts

How would you like to have an organization where people not only wanted to work, they actually trained to compete for the positions that were open? Sound unreal? It is not. It is the L.A. County Lifeguards! There is an article in the June 6th issue of the Wall Street Journal entitled Sink or Swim …

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