Too Many Geezers? Guess You Need to Change Your Image.

Harley-Davidson’s chief executive Keith Wandell, who took over in 2009, has been working on changing the company’s image in order to attract a new customer base. They are trying to get rid of the “Geezer Glider” image that Harley has in general. Everyone knows that Harley-Davidsons appeal to a large base of baby boomers and …

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