The Perception of Pay

  There have been many thousands of pages written on motivation and multiple theories posited over the past 100 years. We learn about them in management classes and HR classes. I have talked about them every year for the past 15 years as I teach and students have struggled with them for as long. A …

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Trust: Keystone of Relationships

I am reading up on the use of social media in marketing and PR. One of the books I am reading is Social Media Marketing: An Hour a Day by Dave Evans. In the book Evans starts the entire discussion on the topic of TRUST. He is talking about whether consumers will trust your message. …

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