It can be hard to make your company stand out. Savvy human resources managers are learning one of the best ways to cut through the clutter is to offer irresistible ongoing benefits that can attract new candidates and retain employees.
One of today’s top workplace trends is simply providing a positive experience. Sounds simple enough, right? Well, it matters. That’s because out of 60% of job seekers who have reported having a negative candidate experience, a whopping 72% will share that experience on a review site like Glassdoor, social media, or to a colleague. You may choose to ignore these reviews, but your applicants do not. According to a Glassdoor study, most job applicants form an opinion of your company after reading six reviews, and 70% of people read reviews before making a career decision.
That means you could be missing out on tons of talent before any interaction with your company whatsoever. And, knowing 51% of employees are actively looking for a new job, it’s critical to find a way to retain your current workers as well.
One way to do that: offer benefits your competition doesn’t. Health and wellness benefits are on-trend in the HR world, and for good reason. First of all, it makes you stand out and appear attractive to top talent. It also creates a healthier team, which leads to higher productivity and lower health insurance costs for you. On top of that, health and wellness benefits are attributed to lower employee stress levels, fewer missed days of work, and greater retention.
Top 5 ideas
Here are our top 5 ideas for creative health and wellness benefits to offer your employees that the other guys don’t.
- Take advantage of bulk discounts on the latest health tech products.
Many health, fitness, and weight management products offer discounts on bulk orders, which can make awesome incentives. To make your brand stand out even more, look to Kickstarter to catch the latest trends in the industry and to see what influencers are buzzing about. One example is MugDiet, which utilizes portion control to get healthy and meet your weight goals — whether that’s to lose, gain, or maintain weight.
- Offer fitness breaks at work.
If you don’t have the budget to offer employees gym memberships or to have an onsite fitness center, bring the gym to your office. Book a fitness instructor for free-to-employees workout classes once or twice a week. The class can change every week, or you can stick to a regular full-body boot camp or yoga practice. Tap your employees for input on what they’d prefer. This can be a fun bonding experience, as well as a surefire value add.
- Provide healthy catered meals.
Busy, stressed employees often opt for the cheapest, quickest way to calm their rumbling bellies. Junk snack foods and caffeine jolts attribute to poor nutrition and can lead to stress, fatigue, and poor productivity. A great option to help your employees eat well is to offer a weekly catered lunch — or cafeteria if you can afford it! Employees will love not having to buy or pack lunch everyday. If that’s not an option for you, keep the break room stocked with healthy snacks.
- Help your employees eat healthy at home, too.
A trend we love that’s all the rage: home meal kit services. Your employees will be thrilled to receive monthly gift cards to subscription boxes like Blue Apron, HelloFresh, and PeachDish. Think of it as Blue Apron offers corporate gift card sets allowing you to essentially treat your employees to 1-4 weeks of healthy home-cooked dinners. It’s up to you how often you’d like to offer the gift cards.
- Get rid of traditional desks.
Sitting at a desk all day is bad for so many parts of your body, from your neck to your internal organs. Letting employees know they don’t have to sit all day is a rather enticing offer. Replace your office’s traditional desks with standing or even treadmill desks. Exercise balls and backless stools are great alternatives, too. Give employees the option to mix it up.
For so many reasons, you can’t afford not to offer killer wellness benefits for your employees. Attract and keep great workers, and keep them in great shape. What wellness initiative is your office taking?
About the author:
Emily Herrington, a New Orleans native, is a content specialist and brand ambassador for MugDiet. MugDiet is a portion control measurement tool and weight maintenance program that is launching on Kickstarter this summer.