I am a big fan of the Herman Trend Alert and have been for a while. I am also a fan of the concept of gamification. So combine the two and we have this post.
For a long time now, we have been impressed by the application of gamification* in Human Resources. Now that the application of gamification is a working reality, we thought it was appropriate to revisit the topic.
Games particularly appeal to the younger generations
It’s no secret that games have great appeal to the younger generations (Y and Z). A number of companies have found that virtual games, integrating points, badges, leaderboards, and role-playing, can be very effective in attracting—and assessing—qualified applicants. Plus, the applicants have fun playing the games, while they are bonding with their prospective employers.
My Marriott attracts Millennials
Marriott International attracts young employees with a game called “My Marriott Hotel”. Delivered on Facebook, the game offers candidates the opportunity to virtually experience what it’s like to be a manager for Marriott. Beginning with managing a hotel restaurant kitchen, candidates move on to other areas of hotel operations. Players begin by creating their own virtual restaurants. On a budget, they buy equipment and ingredients. They are also required to hire and train employees and serve guests. Players “earn points for happy customers and lose points for poor service.” When their operations turn a profit, players are rewarded.
PwC in Hungary offers “Multipoly”
To recruit college students, the Hungarian division of PricewaterhouseCoopers (
Effective virtual games in recruitment are only the beginning
As we have previously reported, many companies are struggling to create games that really work. Yet the success of Marriott and PwC using gamification in the talent acquisition process is evidence that it can work. Games can build engagement, while teaching applicants about careers and satisfying their need for social media interaction.
* Gamification is the application of game elements, games mechanics, and game design to non-game systems and processes.
Special thanks to Dave Zielinski writing in the November issue of HR Magazine and to Jeanne Meister, founding partner of FutureWork, writing forForbes.com.
Reprinted with permission from ‘The Herman Trend Alert,’ by Joyce Gioia, Strategic Business Futurist, 336.210.3548 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group of Companies, Inc. To suscribe, visithttp://www.
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