A Podcast Book Review of Pink’s To Sell is Human

Most of us do not really consider ourselves in the field of sales and are generally happy for it. Dan Pink, who keynoted at the SHRM 2013 conference (see my notes here) told us differently. His research found that 8 out of every 9 people in the U.S. do some sort of sales in our jobs. This is particularly true for human resources professional. After hearing Pink’s address I bought his book and read it as part of a book review series that I participate in.
Co-host Bill Ramsey

Co-host Todd Schnick
Co-host Todd Schnick

Fellow reviewers
I have two friends and fellow business people that have similar reading tastes to mine. I suggested we read an occasional book and sit and have a discussion. Todd Schnick, an extraordinary marketing mind and host of a business radio show, suggested that we record our discussion. Bill Ramsey and I thought that was a great idea. I have called on Bill several times to guest post on HR Observations. We named our venture Three Men and a Book.
Reviewed this week by podcast.
Reviewed this week by podcast.

The Book
Dan Pink’s book To Sell is Human has been a big seller. It was popular at the SHRM conference but it has appealed to a wide range of business people In this podcast Todd, Bill and I discuss our view of the concept and whether we think it works or not. Naturally I make sure there is a discussion of HR concepts as well. We discuss:

  • The concept of “moving” people
  • The new ABC’s of selling
  • The power shift in sales from “buyer beware” to “seller beware.”
  • The importance of being a problem finder instead of a problem solver
  • What it means to be an “ambiverts” and why that is successful
  • Organizing and curating content
  • Interrogative self-talk versus positive self-talk

The Podcast

Three Men and book (click here)

The podcast is just over 50 minutes and because Todd donated his time and effort, there are two minor commercials in it. I think you will find it a very interesting discussion that will go by pretty quickly. I think it makes for an interesting discussion. So sit back and relax and take a listen. Then leave a comment if you would. If you would like to listen to our previous podcast about empowering employees to make decisions you can find it at Empowering employees to make decisions: A review of The Decision Maker.

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