“Every person who encounters your organization for the first time comes with beginner’s mind. She knows nothing about yesterday or how hard you worked or your financing or what it took to build it. She’s here now, she’s first, let’s go.”
This quote came from Seth Godin’s marketing blog. Even though he was talking about how a customer may view your organization I think it is an excellent approach to take from a human resources perspective as well. If you look at your organization from a “never been seen before” perspective how does it look? If you want people to want to work for you are you giving them a view that excites them? Interests them? Draws them in? Or do you take the approach many companies take and assume that candidates should be interested in you solely because you have a job opening? Think BRAND!
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